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    Anna Salai, Off, Model School Rd,
    Thousand Lights,
    Chennai - 600006
    India
  • +91 99 400 26183
  • ideas@digishout.com
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  • Client: Roalux Paints
  • Website: www.Roaluxpaints.com
  • Category: Branding, Illustration, Print
Client Brief:

When clients approach us for certain services, we focus on their end satisfaction. When Roalux approached us they were hungry for new ideas for a brand new product range. We at DigiShout, who repeatedly challenge status quo in exploring new design concepts, found this to be an interesting opportunity.

Solution:

An eye catching design is paramount in grabbing the target audience’s attention, so is the effective use and adoption of latest printing technology. We delivered a brand new design label with HTL printing. We also conceptualized, designed and deployed an official mascot for the brand. Additionally, we did take care of the entire product launch. We established brand name boards, standees, hall decoration, dangling signs. We provided a complete end to end solution for the new product range from design to the launch.

Impact:

The product launch was a huge success as it brought forth many new customers for the client. The strategic execution of different aspects of launch had proved to have increased interest among dealers and customers. Finally, client was completely satisfied with our initiative to extend beyond the scope of requirement and deliver them a stellar branding solution.

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